Luxexcel, the Belgian developer of technology to produce 3D-printed prescription lenses for ophthalmic and augmented reality applications, has opened its U.S. headquarters in Alpharetta, GA. Chief commercial officer Guido Groet has relocated to Alpharetta to lead the company’s operations there and manage his global commercial responsibilities for Luxexcel. This follows Luxexcel’s first installation of 3D lens printing technology at IFB Solutions in Winston-Salem, NC, in November 2017 and its second installation in Quest Vision Care Specialty Lab of Largo, FL, this year.

The Luxexcel technology combines hardware, consumables and design-software in one 3D printing solution called the Luxexcel VisionPlatform. Ophthalmic labs receive the complete platform, which includes a printer (VisionEngine), resins (VisionClear), support and software solutions (VisionMaster), in return for a click fee.

”We are building our U.S. team in all front-end areas, sales/marketing, business development and service alike,” said Groet. “Luxexcel has a tradition of hiring employees with the attitude of making the impossible, possible. We have installed our first VisionPlatforms in the U.S., and follow-up ambitions are high. The U.S. market is a market that is open for innovation and opportunity, and this goes hand in hand with our mission to revolutionize the eyewear industry and offer smart eyewear to the world.”


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