Browsing: May 2015

WE’RE ALL IN SALES

For generations, adults have asked children a simple and well-meaning, if slightly misleading, question: “What…

NO TRAIN, NO GAIN

If all your lab did was process uncoated, traditional single-vision CR-39′ lenses, your accountant wouldn’t…

GIVING COUNCIL

First, I must certify that I am not a paid agent of The Vision Council.…

NEW FOR THE LAB

SATISLOH’S WORK OF “˜ART’ The ART-Blocker-M, Satisloh AG’s latest blocking machine, employs the company’s Alloy…

LAB NEWS

WESTERN OPTICAL ADDS VIDEO Western Optical Supply, Inc. has added a video channel to its…

A ROUNDTABLE WITH THE TRANSITIONS LAB OF THE YEAR FINALISTS

OLP sat down with the finalists for Transitions Optical, Inc.’s 2014 Lab of the Year Award at Transitions Academy to ask them about their product strategies, relationships with their accounts, and predictions for the future of the optical lab business.

WHAT MAKES A SUCCESSFUL LAB MARKETER?

Today, effectively promoting your optical lab seems like a daunting, even impossible task. Here’s one lab’s approach to being a lab marketing superstar.