Browsing: May 2016

‘OPT’ OUT

With the launch of its own magazine, FEA Industries put out its first issue of “˜opt’ as a means of improving on and opting out of its typical direct mail marketing campaigns.

NEW FOR THE LAB

SANTINELLI’S EDGER IS SPECIFICALLY FOR LABS Although industrial edging and automation platforms have gotten a…

LAB NEWS

“˜ONE PAIR WON’T WORK’ To encourage patients to purchase multiple pairs of eyeglasses, just as…

ONE-TO-ONE: MARTIN BASSETT

Jim Grootegoed, professional editor, OLP, interviews Martin Bassett, president and CEO of Walman Optical and chairman of the board of The Vision Council.

NEW MEDIA MARKETING

The digital revolution has impacted nearly every aspect of our lives, both personal and professional.…

MARKETING SUCCESS

When we create a marketing program for the lab, it is important to consider the…