ESSILOR OF AMERICA’S IDD DIVISION RECOGNIZES PARTNERS

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Cherry Optical, Inc. of Green Bay, WI, was recognized as the Essilor IDD Lab of the Year at the Vision Excellence Awards on Jan. 8 at the JW Marriott Desert, held during Essilor’s National Sales Meeting in Phoenix, AZ.
The IDD (Independent Distribution Division) hosts the Vision Excellence Awards to present its annual laboratory awards, which recognize independent distributors that have achieved top performance in both sales and unit growth within specific Essilor product categories.

Cherry Optical receives the Xperio UV Award of Excellence. From left to right: Ed Repp, KBco (Essilor); Shon Bjornberg, vice president, IDD; Bill Lee, premium brand consultant, Cherry Optical, Inc.; Kathryn Sanetra, sales representative, Cherry Optical, Inc.; John Walborn, senior vice president of wholesale business, Essilor; Joanna Ruiz, premium brand consultant, Cherry Optical, Inc.; and Adam Cherry, president, Cherry Optical, Inc.

“Our independent laboratory partners continue to deliver superb products and services to our customers and patients,” said John Walborn, senior vice president of wholesale business, who presented the awards. “We greatly appreciate their continued commitment to innovation, superior service and delivering the best vision solutions and experience possible.”

Walman Optical was honored with the Transitions Award of Excellence. From left to right: Marty Bassett, president and CEO, Walman Optical; Shon Bjornberg; Bryan Schueler, vice president and general manager, Walman Optical; John Walborn

In addition to being honored as Lab of the Year, Cherry Optical, Inc. also received the Xperio UV Award of Excellence, and Adam Cherry, president, was honored with the Essilor IDD V.I.P Award for National Labs.
Other winners were: Walman Optical, Essilor Transitions Award of Excellence; Perfect Optical, Crizal Award of Excellence; Green Optics, Varilux Award of Excellence; Scott Hamey of Versant Health, Essilor IDD V.I.P Award for Managed Vision Care Labs; and Mike Shane of OnSight Optical, Essilor IDD V.I.P Award for Wholesale Labs.
Essilor’s IDD offers independent labs products, services and programs to help them increase sales revenue and margins. It currently works with 185 independent labs with more than 250 lab locations throughout the U.S.

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